Leads become loyal customers

Email marketing

In a structured manner and professionally realized, email marketing is a very effective inbound marketing tool to build and maintain long-term customer loyalty between you and your target group. It supports you significantly in building your corporate brand and in regularly calling yourself into the memory of potential customers. At the same time, email marketing is one of the most cost-effective tools in online marketing.

Not only online shop operators benefit from the digital exchange. Every company that presents itself to the public via a website, sells products or offers services can significantly increase its ROI by newsletter marketing. The content that you send to your target group by newsletter includes product and service presentations as well as discount campaigns, sector-specific and current information about your company and events. In addition, newsletters can be sent out on certain occasions such as birthdays. Rely on email marketing compliant with data privacy requirements using the double opt-in procedure.

Conceptual implementation

In Fiebak Medien, you have found a reliable partner who will professionally support you in advice, conception and sending out the newsletters or who will undertake all tasks related to successful email marketing on request. We develop a concept that is perfectly customized to your company and your target group which serves as a guide for the design and content.

Address management made easy

With the help of an email marketing software that is linked to your ERP system, you can manage your existing and new contact addresses easily. Categorized according to characteristics, you can reliably reach your target group and always provide them with personalized content. By using software, the time of sending and the type of content can be optimally controlled. HubSpot is such an online provider that offers its customers the use of the basic software for free.

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Performance control & reporting

When it comes to email marketing, you always know exactly where you stand. A detailed performance measurement provides information about important key figures such as the opening, click and unsubscribing rate. The results show us which emails go down well with your target group and which variants need to be adjusted.