A whole series of rights are associated with every image taken by a photographer, such as the right to one’s own image.
This right means that every person depicted can in principle determine for himself what is done with his picture. Thus no images may be published that are prohibited by the person depicted. Unless this person has received renumeration for the image (such as in the case of models).
Another exception is made for politicians, athletes and people who happened to be photographed during a photo shoot (they are also called “people of contemporary history“).

Because in this case there is a rule of thumb which implies that the more a person is in the public interest, the more he has to tolerate reporting with pictures. But of course the interests of these people must not be harmed either.
The consequences of this breach of law can be a claim for injunctive relief, a claim for damages and possibly even a claim for compensation for pain and suffering. Thus, the publication can be prevented and the person depicted can demand a fee for the publication.

Copyright is also an important issue for photographers. In this way, personal intellectual creations, i.e. images, are protected. For example logos, design, texts, photographs, films, compositions, paintings and much more are summarized among such personal creations.
This law protects created works from unauthorized use.

Nevertheless, elements such as images, texts, videos etc. are often „stolen”. This violates copyrights.. So if you want to publish graphics, images etc. you must obtain clear approval from the author, otherwise you can be sued for damages.

You should therefore always assume that every element is protected by copyright and that you therefore need permission to use it. Unless the author releases this for general use. Only 70 years after the author’s death is the work released for general use.

The Creative Commons (CC) license helps you to make your digital media content available for distribution and publication by means of six ready-made standard license agreements. The authors take and use the contracts on their own responsibility.
By creating these contracts, you can show the conditions under which your elements may be used. The simplest CC license type requires the user to state the name of the entitled person. But further restrictions can be made. The combination of the conditions results in the selection of six different licenses.

In the form of meta information, it can be clearly shown which of these licenses has been selected and what exactly this means:

Naming the author: The name of the right holder must be mentioned in the way he likes.

No editing: The element must not be edited, modified or changed in any other way.

Non-commercial: Use for commercial purposes is not permitted.

Passing on under the same conditions: If an element that has a Creative Commons license is edited, the edited works may only be passed on using the identical or comparable license agreement of the original element.

The artists’ social insurance law (KSVG) passed in 1983 states that everyone who makes use of artistic services in any form is obliged to pay an artist’s social security contribution. Affected are among others website owners. Advertising and design agencies are among the taxable companies if the artistic services are not performed by employees.

The following of our services are taxable:

● development of layouts for websites
● search engine optimized text creation
● creation of professional photographs and videos

The general idea is to guarantee independent artists and publicists continuous coverage in terms of health, pension and long-term care insurance despite inconsistent fees and an incalculable order situation.

The uniform tax rate for all areas of art and journalism is redefined every year. The tax rate applicable for 2021 is 4.2%. The basis of assessment is the amount invoiced by the artists which have to be paid to the artists’ social insurance (KSK) as an artists’ social security contribution.